The National Lacrosse League today hired Billy Paige to the newly-created position of Vice President of Licensing and Merchandising.

For eight years, Paige served as the Director of Marketing and Brand Development for the NBA's New Jersey Nets, helping that team design and market new logos. He has worked with NBA All-Star and former Net Jayson Williams, as the managing director of Who Knew Enterprises.

"The time for the National Lacrosse League is now," Paige said. "Lacrosse fans have always identified with our colorful logos. It's now time to expand the market, and reach new fans. The placement of NLL merchandise in new retail outlets and our soon to be opening internet store at www.nationallacrosse.com will help us reach our goal -- to become the fifth major sport in North America."

"Billy has a proven track record of success in the sports merchandising business," NLL commissioner Jim Jennings adds. "We are excited to have him on our team."

Paige is a native of New York City, and currently resides in Clifton, New Jersey. He holds a degree from Fairleigh Dickenson University.